The Ramada
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
The client, Ramada Resort by Wyndham, needed a modern, fully responsive website for their Port Vila, Vanuatu location to replace an outdated or non-existent online presence. The primary objective was to create a digital flagship that showcases the resort’s premium amenities and stunning lagoon views to global tourists, particularly targeting the Australian and New Zealand markets. Pacific Digital was tasked with designing an intuitive, user-friendly interface that streamlines the guest journey, integrates with Wyndham’s central booking system, and clearly highlights key property features like the unique oceanfront pool, fine dining options, and specialized group facilities. The website needed to not only drive direct bookings but also serve as a comprehensive destination guide, positioning Ramada Resort as the premier choice for both leisure travelers and corporate events in Shefa Province.
Results
The final website delivered by Pacific Digital is a speed-optimized, visually captivating platform featuring expansive localized hero imagery of the resort’s distinctive landscape. Since launch, the resort has reported a significant increase in mobile traffic and direct direct reservations, attributing the growth to the new site’s frictionless booking engine integration and improved mobile experience. By creating distinct, easy-to-navigate sections for accommodation, dining, specialized facilities, and current special offers, the new platform has effectively lowered mobile bounce rates and boosted page-per-session metrics. The website now provides a consistent, high-end brand experience across all devices, elevating Ramada’s digital presence to match its physical luxury and successfully competing for search visibility in the highly competitive Vanuatu tourism market.
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